“Your newsletter is the single way I advertise. ...I want to thank you for your fabulous service, which is a foundational building block for my business.”

—L. Kneuven, OR

Print Newsletters

"Retro" Newsletters Bring In the Biz

While ezines are a fabulous and easy tool for building online community and linking directly to websites, it’s important to remember the terrific value of the printed newsletter. People appreciate it almost nostalgically, like a hand-written letter.

KC Christensen-Lang, a coach in Maine, is our Claire Communications poster child for how to successfully use our hardcopy newsletter. (See “A Brief Case Study” on our "Customer Raves" page.) She reports: “After only two issues of your hardcopy newsletter, I was hired to teach classes and give keynote addresses. I enrolled individual and corporate clients as well—all as a direct result of sending them the newsletter.”

Brendon Sinclair, a columnist with the online journal SitePoint Tribune, recently described why he sends his subscribers both an ezine and a printed newsletter: “The people I send the newsletters to are Web savvy and technically switched on. The email version barely gets read. Each issue of the hard copy generates us a huge amount of business. When I visit clients, they always have the hardcopy newsletter on their desks, in their reception area, or in their boardroom. I’d say 50% of clients comment—without a prompt—on something from the newsletter. The email newsletter is barely read. The printed newsletter is devoured. The content is absorbed and then acted upon.”

CLICK HERE FOR PRICING AND ORDER INFORMATION!

Print newsletters bring in the business because they're:

1. A memorable calling card. A newsletter as an introduction piece gives you instant credibility. Consider handing them out in lieu of business cards at the next networking event you attend, or attach your business card to the newsletter.

2. Stackable. Leave stacks of them in the offices of other professionals (with their permission, of course), including doctors, massage therapists, attorneys, financial advisors and chiropractors, as well as your local Chamber of Commerce, natural food store, bookstore, coffee shop or community center.

3. Added value. Leave your newsletters behind when you give a workshop, class, presentation, meeting or speech.

4. Great for your press kit and bio packet. Sending hardcopy newsletters to relevant press contacts helps position you as an expert in your field. And newsletters add depth and credibility to the bio info you provide when giving speeches or participating on panels.

5. Concrete and easy-to-keep. Hardcopy newsletters, like books, are nice to hold and easy on the eyes, especially with people spending so much time in front of a computer these days. People hang on to them.

Printed newsletters are easy!

Here's how our service works...

TWO OPTIONS for how you can work with us:

OPTION 1—SHARED CONTENT (our lowest priced option)

You choose either the Life Coaching newsletter or the Business Coaching newsletter. Both are full of engaging and diverse content, written by professional writers who specialize in creating newsletters and content for coaches. Life Coaching content is geared to people looking to find greater balance, fulfill their dreams, clear hurdles, make transitions, take action, create the lives they want and more. Business Coaching content is geared to people looking to enhance their effectiveness at work, make transitions, find greater work/life balance, manage and lead better, develop useful business skills, and more.

Each issue (they come out every other month) contains three articles, a quiz, a Top 10 list, recommended reading, quotes, coaching questions and a coaching cartoon. Your personalization templates (which we create during the set-up phase) are applied to each page so that the newsletter becomes yours.

Additional customization to the Shared Content option, such as having us add your own article on page 1, is also available. You can also replace the cartoon section with your upcoming events.

Click here for business coaching content (past issues).
Click here for life coaching content (past issues).

Click here to see a sample life coaching print newsletter.
Click here to see a sample business coaching print newsletter.

PRICE: $125/issue + initial set-up fee. CLICK HERE TO ORDER

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Click here to view a sample of the Shared Content LIFE COACHING newsletter.

Click here to view a sample of the Shared Content BUSINESS COACHING newsletter.

OPTION 2—MIX & MATCH READY-TO-GO CONTENT

Select from our library of pre-written articles to completely customize your newsletter without having to write any of the articles. This will be your unique combination of articles chosen each issue by you. Your personalization templates (which we create during the set-up phase) are applied to each page so that the newsletter becomes yours.

Additional customization to the Mix & Match option, such as having us add your own article on page 1, is also available. You can also replace the cartoon section with your upcoming events.

Click here for a list of articles from which you will choose each month.

Click here to see a sample mix & match print newsletter.

PRICE: $165/issue + initial set-up fee. ORDER NOW

Other information you'll want to know:

DELIVERY: Every other month, we email a PDF of your customized newsletter to you or directly to your copy center. Select the paper color you want and print as many copies as you like. How easy is that?!

SET-UP: A one-time set-up fee of $150 will be added to your first issue only. This cost covers the creation of your newsletter templates, which include your photo, logo, service description, bio, contact information, newsletter name, and more. Changes to these templates in the future are charged by the hour. You are welcome to call the newsletter anything you wish.

Why work with us at Claire Communications?

We've been doing newsletters for 20+ years, the last five specifically for coaches like you who have too much on their plate to produce a regular, consistent, well-written, professional-looking ezine. We know what makes a good newsletter, a good article, a professional look.

When you hand over your newsletter to us, you're assured of the highest standards, impeccable timing and up-to-date industry know-how. Not to mention an ezine that'll get you noticed and generate loads of great comments from your readers.

We are also known for our generous customer service. Every client of ours gets as much "hand-holding" as they need and lots of great advice.

One final note to you before you sign up...

Imagine how it will feel when you no longer have to sweat to get out a newsletter every month, or feel guilty because another month has passed you by without you sending a newsletter. And remember, if you aren't happy with our service or the quality of the newsletter, we'll refund you every penny.

CLICK HERE FOR PRICING AND ORDER INFORMATION!